my blog for Web Layout and Design class (formerly for Digital New Media class).

Tuesday, November 21, 2006

Scratch

Scratch gives an extensive, in depth, and intimate look at the evolution of spinning and DJ'ing over the last couple of decades. The documentary opened my eyes to a culture that I thought had died as a fad several years ago, but in reality maintains a significant presence in underground society.

Toward the end of the documentary, someone commented that you have to know where hip hop's been in order to know where it is going. I think that is very true for any area of our culture, especially the digital medium and the internet, which is why these timelines are valuable to this class.

A radio DJ in the documentary described the scratchers' ingenuity: "These guys said, 'these are studio creations, and they should be able to happen live.' No one had ever done that before." Similar evolutions occur today as digital artists are taking the existing mediums of television and radio and using the content in unique ways.

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